Mobile Marketing - SMS, MMS, QR Codes, Bluetooth, Advertising
Harness the Most Powerful Media Platform in the World!
- 91% of all UK mobile users have their mobile device within reach 24/7. (Source: Morgan Stanley.)
- 50% of mobile searches have led to purchases.
- 70% of mobile users have compared prices via the mobile web. (Source: Google “The Mobile Movement: Understanding Smartphone Users” 2011.)
- On average, Brits spend 2.7 hours per day socializing on their mobile device. (Source: Microsoft tag.)
- 70% of all mobile searches result in action within 1 hour. (Source: Mobile Marketer.)
What do these numbers mean for you? Businesses can reach and interact with current and potential consumers around the clock.
We will help you:
- Measure and understand mobile ROI
- Craft a strategic approach to mobile
- Define mobile marketing for your business
- Discover what other businesses are doing within the mobile space
- Identify How Mobile Can Impact Your Company’s Marketing Plan
- Discover Growing Mobile Trends for 2012 and Beyond
- Maximize Your Organization’s Mobile Efforts
- Integrate Social and Traditional Marketing into Your Mobile Strategy
- Measure and Understand Mobile ROI
- Craft and Execute Innovative Apps
- Increase Customer Satisfaction and Maintain Engagement
Mobile marketing is one of the successful marketing strategies a company should follow. It is a great way to promote your products using mobile marketing.
Mobile Marketing Campaign
More companies are investing in a mobile marketing campaigns nowadays, as Smartphone usage changes the way people access content and services on the go. Some latest researches just revealed that mobile advertising has doubled in the past 2 years, as more companies invest in this medium to reach a new type of consumers.
However being unique the mobile marketing campaign functions differently than other digital media. This campaign helps your business to reach a group of consumers who are likely on their phone to pass the time while in a queue or on a train etc. In these intense situations most people want entertainment more than anything else, to help them pass the time, or services that can add to their current experience.
The mobile marketing campaign is not only very suitable than other mode of advertising and promotion but it is also cost effective. Additionally it can also help you to target your desired niche market or a group of customer to have sales grown. For example a new fast food chain would surely want to share its business message with college teens or food enthusiast, and in the same way a diaper making company would surely opt for delivering its message by targeting the couples etc. keeping these objectives in mind the mobile marketing gives you an optimum way to utilize your business resources on advertising and promotion to enjoy batter ultimate results.
Because the delivery of SMS text messages can be tracked, the mobile marketing campaigns can be monitored in real-time. With two-way messaging capability, companies can judge consumer response immediately and change strategy if need be. Campaign costs can also be recovered through premium-rated SMS campaigns such as ‘text to win’ contests or mobile voting campaigns.
The very nature of mobile marketing makes it effective; your customers need to opt-in to receive marketing messages; they trust you as a messaging source and this makes them highly qualified sales prospects and more likely to respond to your message.
Most of the mobile marketing campaign messages are permission based, consumers are far more likely to read the message and therefore to respond. At the receiving end most people read an SMS within 15 minutes of receiving and respond within 60 minutes – this is a very high response rate.
The benefits of using mobile marketing campaigns in customer retention campaigns far outweigh the costs. Just some of the methods in which you can add value to your existing offering is to allow customers to SMS for after-hours assistance, to offer a SMS call-back service to cut time spent in phone queues and to offer a SMS service to deal with complaints and refund requests. Notification alerts such as mobile tickets, booking confirmations, appointment reminders and collection notifications offer invaluable service to your customers.
Making customers capable of interacting directly with your company through SMS polls on their favorite products or market research renders a strong basis for understanding customer needs better enhancing your ability to service your target market.
In short the mobile marketing campaigns are good enough for the promotion and strategic growth of your business. These campaigns are also cost effective and at the same time most optimal options in all modern day advertising methods.
What Is Mobile Marketing?
Mobile marketing is defined as using your mobile device to grow your business or market your products and then generating their sales. It has gained pretty much importance these days as more than 300 million Americans have cell phones in their hand. Access to GPS and Internet via mobile has given it a whole new dimension. It’s a very good way to market via mobile phones because practically, each of your messages gets delivered into hands of targeted audience. According to a survey, by 2013 global advertising will worth more than £26 billion.
Nowadays there are many different mobile devices available that use different operating systems for this purpose. Looking at them in detail, we will discuss them separately:
It is common these days that a user subscribes to a messaging service by sending a blank message to a short code. That allows them to receive marketing messages in future. It’s upon their will to keep subscribed or to cancel subscription. It is one of the best ways to market product.
MMS is similar to SMS, but instead of messages, it carries an audio clip, a video clip or an image of the product. This way the receiver can have a better view about the product.
These types of mobile messages appear on mobile websites, games and applications as banners. Landing pages or any other online marketing strategy can be applied to it.
Quick response codes are two dimensional graphic codes that provide the information embedded in the image. A phone having a QR reader installed in it can scan the code and access the information.
Bluetooth Proximity marketing
Proximity marketing is location based marketing where local distribution can be made possible. Those people who are in range and have their Bluetooth activated can easily receive marketing messages. Mostly used in concerts or larger events, it is useful conferences and broadcasting information to a particular audience.
The best thing about mobile marketing is that it hits directly to the targeted audience. It can boost up your product within hours and in little cost. According to a survey, by 2012, mobile phones with Internet access, Email, Camera, Video, GPS, and Music player will overtake mass audiences. Thus a whole new boost to mobile marketing is just waiting around the corner.
Another important point is the development of applications that promote mobile marketing. More and more people use mobiles to engage themselves, and while playing a game, they could click on your add if it catches their attention.
In the end, mobile marketing is the simplest way to market your product as there is no barrier between you and your targeted market. Thus making it efficient in its way.